Thursday, January 12, 2023

"Where do you buy lolita fashion" : A List For TikTok



Hello again, today's blog is less of a blog post and more of a list. Specifically, a list for TikTok. 

The more I post of my wardrobe and coordinates, the more I get the questions: 

"Where do you buy lolita?" "What brands do you like?", regardless of how many times I've already answered and made videos about it.

The app's demographic skews relatively young, especially on the J-fashion side. Thousands upon thousands of young people are being introduced to street fashion every day. I'm incredibly happy that the fashions I loved as a teenager are reaching the generation after me. Still, I am sad to see that TikTok doesn't seem to encourage its users to do any outside research. 

This often leads to long-time wearers of the many fashions: lolita, decora, gyaru, fairy kei, etc., to be constantly pelted with the same questions on an almost daily basis. It can be incredibly overwhelming, but hopefully, having this link on hand will make my experience in posting lolita fashion on TikTok a bit less overwhelming.



A small note on lolita shopping


I would like to say (to beginners) that lolita fashion does not operate in the same way that Western fast fashion does. Many brands, especially the smaller ones, will release small amounts of their pieces. Meaning that, unless there is demand for more, most of the time after everything is sold out, that's it.

Unless the brands decide to do another run of the items, you will more than likely have to search around secondhand sites to find specific pieces. In that way, lolita shopping requires a bit of patience. You don't always get instant gratification, and that's okay! 




The list


 This is NOT a list of every single lolita brand in existence, but I will occasionally update it with new finds!

Japanese Brands & Secondhand Sites



Western brands & Secondhand


Chinese brands


This portion is where my list became difficult to put together. I find that Chinese brands tend to come and go quite randomly because the competition is really stiff.

Another note, because there are so many brands in China, I highly recommend joining Xiaohongshu/Little Red Book. Chinese lolitas are really great about writing honest and helpful reviews. It's also a good way to keep up with and discover brands without relying on update pages.



South East Asian Brands 

 

                              

Latin American Brands


                       

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